In order to succeed, almost everyone—whether business owner or employee—must be memorable.
While you don’t have to be The Most Interesting Man in the World, being known is one of the main goals of marketing, advertising, and personal branding.
Out of sight is out of mind, and out of mind is out of business.
But if your only goal is to be known for professional reasons, you’re missing out. People who are memorable for the right reasons also live a richer, fuller, and more satisfying life. Win-win!
So forget the flashy business cards and personal value propositions and idiosyncratic clothing choices.
Here’s how to be more memorable—and have a lot more fun.
1. Don’t see. Do.
Can you speak intelligently about how clothing provides a window into the inner lives of Mad Men characters? Do you find yourself arguing about how the degree of depth lost in the Game of Thrones TV series as compared to the books?